Client Cadillac / Agency 72andSunny / Film Direction Paul Bruty / Production Austin Studio

To introduce the new Cadillac EV range to Australia and New Zealand, these films were designed to reconnect audiences with the brand’s rich heritage while signalling its electric future.

The audience is transported from utopian visions of 50s and 60s Cadillac life – inspired by vintage print ads and press cuttings – into the modern interiors of the new LYRIQ, VISTIQ and OPTIQ. To honour the reference materials, I created a 3D collage effect to navigate through the opening scenes.

The lighting was also inspired by the vintage print ads, where matching background colours and bodywork was prevalent from the mid Fifties through to the Seventies.

The general approach for the camera was to create a weightless 'moon exploration’ of the cars’ features. Treating the vehicles as objects of desire and giving the audience the luxury of time to appreciate the Cadillac DNA. The cars’ impressive head light and rear light sequences also created motivation for the camera’s movement.

The soundtrack, a reimagined version of “I Only Have Eyes for You” by The Flamingos (1959), evolves alongside the visuals — beginning with 50s romanticism and gradually transitioning into contemporary synth textures — mirroring Cadillac’s journey from heritage to innovation.

Credits

Brand Cadillac
Marketing Director, GM Australia & NZ Heath Walker
Marketing and CX Lead Marc Coleman
Product Marketing Manager, GM Australia & NZ Gervee Sarmiento

Creative Agency 72andSunny
Managing Director Sophie Sykes
Chief Creative Officer Wesley Hawes
Senior Brand Director Chloe Geggus
Head of Production Sophia Tubby
Art Director Lachlan Rotherham

Director Paul Bruty
Production Austin Studio.
Executive Producer Celia Nicholas
Producer Jessica Ameduri
Production Manager Courtney Paterson
Post Producer Ada Tuna

1st AD Kate North Ash
Director of Photography Sean Ryan
1st AC Rhys Nicholson
2nd AC Frederick Stratton
VTR Nick Williams
Gaffer Zac Murphy
Best Boy Damian Seagar
LX Assist Andrew Ward
Key Grip Mark Abrahams (Moose)
Grip Assist Scott Parsons
Grip Assist Cooper Johnston
Art Director / Stylist Cloe Jouin
Standby Props Simon Way
Props Buyer Loran Mamo
Unit Manager Cyrus Pilko
Runner Charlotte McLaverty
Casting i4Casting

Editor Tim Eddy

Post Production: Carve & Stitch
Colourist Bettina Vuong
VFX and Animation Rob Moffett and Johan Earl
Online Editor Andrew Kristiaman

Colourists Trish Cahill, Alina Bermingham

Music & Sound Design Sonar Music
Sound Design & Mix Timothy Bridge & Andy Stewart
Music Production Josh Pearson & Jono Ma
Vocalist Lucienne Ireland
Head of Production Haylee Poppi
Executive Producer Sophie Haydon

Music Supervision Anton Trailer, Trailer Media